• Register
  • May 17
  • July 19
  • Sept. 20
  • Presenters

NWABP Presents

the final day in the

2008 Seminar Series

Fairfield Inn, Lake Oswego

 

Saturday, September 20

Click the tabs for more information.

Register with the downloadable Registration Form or through PayPal using the button below.

Space Is Limited • Register Early

Seminar Pricing
Seminar Member Non-member
Half Day $39 $59
Full Day $69 $99
Any 3 Half Days $109 $169
Entire Series $189 $259

For at-the-door prices, contingent on space availability, add $10 per half day.

To register through PayPal, first decide which seminars you want to attend. Then, using the above pricing schedule, enter the amount on the PayPal site. We will contact you for further information.

Click here if you have registration questions.

 

May 17, 2008

Morning Seminar (9 am to noon)

From an Idea to a Book

Examine publishing models and their pros and cons, the current marketplace, the publishing time line, the business of publishing, ISBNs, LCCNs, BISAC subject codes, and the role of literary agents.

blue rule

Afternoon Seminar (1:30 to 4:30 pm)

Marketing Basics

Take time for the 4 Ps of marketing— Pricing, Product, Placement, and Promotion before you write your book!

July 19, 2008

Morning Seminar (9 am to noon)

Marketing Success on the Web

Learn to use Amazon - the largest selling machine on the Internet - effectively. Consider programs and strategies, as well as additional e-commerce sites, for increasing sales.

blue rule

Afternoon Seminar (1:30 to 4:30 pm)

The Web and Social Marketing

Expand your reach and exposure with blogging, discussion groups, Web sites, RSS, MySpace, Squidoo, Digg, and other powerful marketing tools.

September 20, 2008

Morning Seminar (9 am to noon)

Extending Your Product Line

Build a platform that increases sales through public speaking, bulk sales, special offers on the Web, e-books, booklets, new editions, rights, and more.

blue rule

Afternoon Seminar (1:30 to 4:30 pm)

Publicity, Free and Otherwise

Use print, broadcast, and Internet strategies to gain media attention without paying for expensive advertising.

Joanne McCall

JoanneJoanne McCall is president of McCall Public Relations, specializing in generating publicity for authors. Formerly a radio broadcaster, McCall remains a “media insider” who has a knack for generating widespread coverage in top tier media outlets including USA Today, The Wall Street Journal, and Glamour Magazine in addition to national television shows such as ABC News, Good Morning America, and Dateline NBC. Clients include Simon & Schuster, Wiley, Berrett-Koehler, and Hazelden Publishing as well as best-selling author and international business consultant Brian Tracy, New York Times best-selling author Melody Beattie, Dave Ramsey, author of The Total Money Makeover and Dr. David Simon, co-founder of the Chopra Center for Well Being. McCall formed McCall Public Relations in July of 1996.

Jody Houghton

jodyJody HoughtonJody Houghton's illustrations and writings have warmed the hearts of dedicated gift buyers for over twenty years. Her down-to-earth point of view and unique artistic style is attributed to the longevity of her successful home-based business.

Drawing on her personal life experiences, spiritual values, and her peer group - Wise Women Over Fifty - in creating her work, Jody's positive and encouraging writing style inspires her readers to celebrate life each and every moment. Her artistic expression reveals a sense of whimsy with light-hearted humor and joy.

Jody's artistic application is a life-long combination of skills, exhibiting her love for color, and arts and crafts. A detailed blending of watercolor paper, acrylic paint, stencil cutting, pen and ink detailing, and sewing and quilt design skills are revealed in her creations. Her work is truly an original technique of mixed media.

 

Cleon Cox III

cleon coxCleon Cox III is a past president of NWABP. Since 1991, Cox has been a facilitator of the Job Finders Support Group. He is author and publisher of Fifty Most Asked Questions of the Recently Unemployed. As former area governor and club president of Toastmasters International, Cox has helped many Toastmasters clubs get started in the Portland area. Aside from being involved in a number of other civic and professional organizations, Cox gives presentations to business groups that want to know more about LinkedIn and how that on-line business networking platform can help them.

 

 

Paul Gerhards

Paul GerhardsPaul Gerhards is an author and publisher. His most recent book, published by Parami Press, Mapping the Dharma: A Concise Guide to the Middle Way of the Buddha. Prior to that his publisher was Stackpole Books, which published the best-selling How to Sell What you Make: The Business of Marketing Crafts. Stackpole also published his series of "You Can Make" books on a variety of woodworking projects he designed and built. Paul makes extensive use of the Web to market his books and other projects. He is vice president of NWABP.

 

Carol White

CarolCarol White is an avid road tripper, author, speaker, and book marketing coach.  In addition to co-authoring the best selling, award-winning book, Live Your Road Trip Dream (RLI Press, 2004, Second Edition 2008, www.roadtripdream.com), Carol is a frequent guest speaker at conventions such as the national AARP Life @ 50+ and The Great North American RV Rally. She is a published writer for magazines and Web sites and has spoken to publishing groups including Publisher's Marketing Association's PMA-U, PNBA's annual book show and locally to the Northwest Association of Book Publishers. She and her husband Phil are national spokespeople for RVIA, the RV Industry's association that produces the "Go RVing" campaign.  When they aren't traveling, Phil and Carol are at home in Wilsonville, Oregon where they enjoy golf, yoga, community activities and most of all, their eight (soon to be nine) grandchildren.

 

Linda Beattie Inlow, PhD.

LindaDr. Linda Beattie Inlow, author and publisher, will be one of the presenters at Northwest Association of Book Publisher's first of three seminars sponsored in 2008.  In the morning her topic concerns the "Economics of Publishing."  She has been in publishing since 1987.  Kopacetic inK currently has seven active titles.

In the afternoon her presentation, "Accounting for Publishers," will concentrate on setting up accounts using a variety of software compatible with publishing needs.  She has served as treasurer of NWABP for the last six years and has managed her own business' finances for more than thirty.